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The market for marketing agencies is a sophistication level 5.

Let me quickly break down what that means.

A market can always be graded on a scale of 1-5.

If a market is sophisticated level 1, that means it is not very saturated.

Similar to 2016.

In 2016, dropshipping was red hot. If you just knew HOW to run Facebook ads, everyone would throw money at you.

You didn’t even have to be good, you just had to know how.

That’s level 1.

Level 5 is the opposite.

It’s similar to where the SMMA space is at.

But you see,

Extreme saturation in the market is a blessing in disguise

"oh but I can't get clients"

Relax dude,

Saturation is essentially demanding improvement.

You are forced to improve everything.

You need to make a better offer, a cleaner sales process, better sales assets, a stronger guarantee, better content, and most importantly better results.

If any of you on here played sports in high school, when someone is coming for your spot you have to be a better teammate, you have to score more points, and you have to contribute to the problems at hand more.

Saturation szn is a season of growth.

If you can't get results and you're not willing to dive on the loose ball you're gonna get cut.

Similar to what the wizard says, once the market reaches level 5, you better be shooting everything you have.

The best content, assets, systems, ads, etc etc.

When the saturation dies off (which will probably be never, you will be ready to go)

So don't be afraid of saturation, just be afraid of staying the same.